Free Marketing Calculators for Growing Brands

Average Order Value (AOV)

Revenue per order. Increasing AOV can lift revenue without needing more traffic.

Customer Acquisition Cost (CAC)

Cost to acquire one new customer. Key for profitability and scaling acquisition.

Customer Lifetime Value (CLV/LTV)

Estimated gross profit per customer over their lifespan. Helps set acquisition guardrails.

Tip: AOV and Contribution Margin can auto-fill if calculated elsewhere on this page.

Conversion Rate and Revenue Impact

Shows how small conversion improvements impact revenue using sessions, CVR, and AOV.

Tip: AOV can auto-fill if calculated elsewhere on this page.

LTV:CAC Ratio

Compares customer value to acquisition cost. A common target is 3x or higher.

Tip: CAC and LTV can auto-fill if calculated elsewhere on this page.

Customer Retention Rate

Measures how many customers you kept over a period. Higher retention improves LTV and efficiency.

Cart Abandonment Recovery

Estimates recovered revenue and recovery rate from abandoned carts.

Tip: AOV can auto-fill if calculated elsewhere on this page.

Contribution Margin

Profit after direct costs (COGS, shipping, processing). Used for break-even ROAS and max CAC.

Profit Margin

Overall profitability after total costs (including overhead). Helps assess sustainability.

Marketing Efficiency Ratio (MER)

Blended marketing efficiency. Formula: Total Revenue ÷ Total Marketing Spend.

Break-Even Point

Units needed to break even. Formula: Fixed Costs ÷ (Price per Unit − Variable Cost per Unit).

Return on Ad Spend (ROAS)

Revenue generated per $1 spent. Use with margin to confirm profitability.

Break-Even ROAS

Minimum ROAS needed to break even on first purchase. Formula: 1 ÷ Contribution Margin (decimal).

Tip: Contribution Margin can auto-fill if calculated elsewhere on this page.

Max Allowable CAC (Break-Even CPA)

Maximum acquisition cost to break even on first purchase. Formula: AOV × Contribution Margin (decimal).

Tip: AOV and Contribution Margin can auto-fill if calculated elsewhere on this page.

Cost Per Click (CPC)

Average cost per click. Useful for diagnosing whether costs are rising or targeting is too broad.

Click-Through Rate (CTR)

Measures how compelling your ads are. Formula: Clicks ÷ Impressions × 100.

Cost Per Lead (CPL)

Average cost to generate a lead. Helps determine whether lead gen is efficient.

Social Media ROI

Measures return from social spend. Formula: (Revenue − Cost) ÷ Cost × 100.

Engagement Rate

Measures content resonance. Formula: Engagements ÷ Impressions × 100.

Influencer ROI

Evaluates influencer collaboration profitability. Formula: (Revenue − Total Cost) ÷ Total Cost × 100.

Cost Per Engagement

Shows how much you pay per engagement. Formula: Spend ÷ Engagements.

Social Media Budget Allocator

Allocates a total social budget by platform percentages (must total 100%).

Cost Per Follower

Cost to gain a follower. Formula: Spend ÷ New Followers.

Video View Cost

Cost per view. Formula: Spend ÷ Views.

Email Marketing ROI

Measures email profitability. Formula: (Revenue − Cost) ÷ Cost × 100.

Email List Growth Rate

Tracks list growth momentum. Formula: (New − Unsubscribed) ÷ Starting List × 100.

Email Engagement Score

Simple score from open and click rates (weighted). Higher indicates stronger list quality.

Email Deliverability Rate

Measures how many emails reached inboxes. Formula: Delivered ÷ Sent × 100.

Abandoned Cart Email ROI

Measures ROI of abandoned cart email flows. Formula: (Recovered Revenue − Email Cost) ÷ Email Cost × 100.

Tip: AOV can auto-fill if calculated elsewhere on this page.

Email Subscriber Value

Revenue per subscriber over a chosen period. Formula: Email Revenue ÷ Average Subscribers.

List Churn Rate

Measures unsubscribes relative to starting list size. Formula: Lost ÷ Starting List × 100.